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Sexy Gym Ads: Clever or Sleazy?
April 17, 2008
Source: Diet Blog
Using sex to sell products and services is nothing new. In fact when it comes to the fitness industry, it is pretty common. But there seems to be a very thin line between progressive marketing and overt sexuality - with Equinox Fitness Clubs pushing the boundaries.
In January, the high-end fitness center with 41 clubs launched their "Happily Ever" campaign - a $3-5 million promotion that features some very provocative ads.
Check out the print ads below:
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